My favorite comment about Graphic Image was that we were the biggest brand that nobody has heard of. The same individual added that Graphic Image constitutes a new category in retailing; a combination of products and styles not duplicated by any other company in the world. That may be why we possess a mix of retail customers as unorthodox as they are traditional, and as practical as they are luxurious.
What my friend meant by our brand awareness was that anyone shopping the top stores in America knows our products immediately by their style, if not by name. Our style is our brand. It is recognizable without a label. Of course the products most people know us by are our diaries, which stand to many as the finest agendas in the world. All our writing journals possess the same three key ingredients coming together as a whole - a functional and refined writing text paper, the smyth-sewn binding, and a simple graphic design - all combining to define the books as distinctly and indisputably Graphic Image.
Our customers are passionate about our products. They recognize their value, utility, quality and always, their style. While all our products are consistent with regard to the first three of these, style is almost always about the leather. We enjoy making products that offer affordability; we also enjoy working with leathers from the finest tanneries of France and Italy. So in the past year, we have separated our company into three separate segments, which I will define for you here, beginning with the parent;
GRAPHIC IMAGE Founded by my father, Bennett Glazer, in 1969. With the creation of the three new brands described below, Graphic Image returns to its core principles - great value, great leather, great price. Graphic Image is equally about our books and accessories. Its leathers are standard and purchased where quality, price and opportunity come together.
POST Introduced in 2007, Post features state of the art technological materials in place of leather. The result ranges from classic to cool. Post books offer the same qualities of paper and binding as the entire line; savings on the cover material allow for the lower price points. Post accessories provide an element of whimsy to the line. Post demonstrates that a product does not need to be expensive to be desirable.
GIGI NEW YORK Introduced in 2011, GIGI (Graphic Image II) continues the accessory direction of the company mixing small leather goods, handbags and wallets as an extension of Graphic Image. While there is some product overlap, GiGi is more adventurous in its choice of leathers and new products. With this addition to the family, GiGi will take the progressive path forward while Graphic Image remains in its leather and bookbinding roots. GiGi is fashion and GiGi is new.
While our customers will most certainly gravitate and identify with one of our four brands, there is something for everyone in each.