My favorite comment about Graphic Image was that we were the biggest brand that nobody has heard of. The same individual added that Graphic Image constitutes a new category in retailing; a combination of products and styles not duplicated by any other company in the world. That may be why we possess a mix of retail customers as unorthodox as they are traditional, and as practical as they are luxurious.
What my friend meant by our brand awareness was that anyone shopping the top stores in America knows our products immediately by their style, if not by name. Our style is our brand. It is recognizable without a label. Of course the products most people know us by are our diaries, which stand to many as the finest agendas in the world. All our writing journals possess the same three key ingredients coming together as a whole - a functional and refined writing text paper, the smyth-sewn binding, and a simple graphic design - all combining to define the books as distinctly and indisputably Graphic Image.